I’ll give you a visual of what happens to me,
driving from my home in Irvine to Laguna Beach. I’ll take, what I call
route on PCH, past my dream house, which I’ve named Rebecca (after the
novel) that’s perched
high up on a cliff, overlooking Crystal Cove, past the blooming
bougainvilleas, and a few random stores until I approach the Fetneh
Blake boutique on my right. Much to the dismay of other drivers, I
purposely slow down every time. What I see on those two mannequins
will be a blueprint for what’s new, fresh and fashion forward. Even
in sunny California, that single window display gives me a glimpse of
on the cutting edge of fashion in New York, Paris or Tokyo.
you’re on a fashion quest for something different, you”ll find it
there. Each item she carries in her store has been carefully curated by
Fetneh herself and has its own
story. What you won’t find here are the usual suspects (you know I
brands rotating in all the hip boutiques around
unlikely that you’ve even heard of some of her brands, since she’s usually the
only store in OC carrying them. She’s at New York Fashion Week and
attends the shows in Paris, so if you pick up something from her boutique, you can rest assured that no-one will know who it’s by, let alone be wearing
unique edgy brand of it, and if you’re in need of help, she knows how
to gently nudge you in the right direction. She’s been in business for the last
14 years, in the same spot on PCH.
|Her simple window display speaks volumes, so does her love of deep red lipsticks! Those are just the ones she found in her make-up bag.|
|Japanese brand If Six Was Nine and Paris based Simona Tagliaferri are some of the designers she’s carrying right now|
|Fetneh wearing a SU kaftan by Parisian based brand with roots in Turkey. (SU means water in Turkish).|
|Eclectic sheer shirt and stretch pants by Japanese brand If Six Was Nine (the brand is named after a Jimi Hendrix song)|
|Who doesn’t need a gold clutch? I fell in love this oversize gold painted clutch by Simona Tagliaferri $720|
SA: How has your vision for your store evolved over the
passion that drives you to find something fantastic, well made and well priced,
stays the same.
your name on your boutique?
encouraged me to have my name on it, and to create a brand. It has created a
certain expectation, one of of high quality and high fashion from my customers.
Some people love it and some people don’t understand it.
find something different. They usually appreciate style and want a whole look.
We don’t cater to any particular shape or size meaning I don’t just want to
sell clothes to skinny people.
boyfriend jeans but they’re not too baggy. They have the perfect wash and color.
I usually have to re-order them every time I get them in.
your closet like at home?
few really good dresses and for casual wear I have several leather jackets. But
I go through my closet and clean it out every six months or so.
I like putting things together and I can’t work from a cook-book!
love Peter Alexander and Jimmy Gleeson. Each painting means something to me on
a personal level since I live with them.
serums. But sleep is the most important thing.
beautiful clothes to me. Sometimes she would make clothes for me to wear. Iran
has a beautiful place in my heart and is a lovely memory, but my life and my home
time I buy make-up. A lipstick is the easiest way to change your look. Right
now in my make-up bag I have the same lipstick shade (dark red) in six or seven
different brands. I guess, I am a bit obsessed with that color right now.
too, but it’s a more casual line. There’s also Duuya, an LA artist (originally
from Mongolia) she creates hand painted silk clothing with different washes. French high-end resort wear SU’s range of kaftans and Simona Tagliaferri an Italian
designer who works out of Paris.
of vest, that are simple and lightweight. I also love easy silk tops. Let’s
427 N. Coast Hwy.
Laguna Beach, CA